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Live broadcast bar, August 14 -in response to the recent turmoil between Shenhua club and Shenhua fans, football newspaper issued a comment, believing that Shenhua club needs to strengthen communication with fans, otherwise, ignoring the fans’ voices will easily lead to the escalation of contradictions.

After losing to the harbor and Dalian people, Shenhua is still the second in the league. Returning to the question of whether Wu Jingui was facing the end of class, this opportunity for changing the handsome seemed not to be a good choice for a long time. Because Shenhua will face more complicated League environment and coaching difficulty in the second half of the year, the team will be transferred to a large number of main forces, and the team will not supplement the lineup during the intermittent period. Under this background, any coach will take over the team, will put yourself in an awkward situation. Once the new coach is changed, the result is still poor, and the new coach will become the target. At that time, it is very likely that the same group of people will miss Wu Jingui’s coaching and shouting Wu Jingui to finish class.

Chairman Gu Jiqing has a principle that he does not want to be “kidnapped”. Whether in form or emotion, he accepts and understands the fans’ attention to Shenhua’s achievements, but he has his own style of action and team building policy. Perhaps in the eyes of the fans, it seems that Shenhua should pursue and strengthen the lineup by victory under such a good momentum. Maybe he really has a chance to win the championship. Even if he is not the champion, it is also very good to return to the Asian championship. However, in the view of a long time, investment is not gambling, and the development of the club should have a long-term plan. Therefore, when there is not enough possibility, no meaningful additional investment should be made.

The fan’s dissatisfaction with the club began before the season, silting in the summer window and breaking out in the harbor. The club’s response and speed to the fans make Shenhua fans accustomed to the working style of Greenland very unfamiliar, and the dissatisfaction is also increasing. In fact, it is not impossible for Wu Jingui to remain silent if he does not respond. However, as the head coach, he is also worried that if he does not respond, it may further affect the players. Perhaps this storm has passed away, but it also lays hidden dangers for the future. The hidden danger is how to communicate between fans and clubs in the future? This is a process that requires time to run in.

Maybe sometimes the protest of fans seems unreasonable to the club, but considering the overall behavior of Shenhua fans in these years, there will be some emotion, concern or misunderstanding behind this. Ignoring the voices of fans may lead to the escalation of contradictions and affect the reputation and image of the club. On the premise of considering the possibility of a decline in the performance in the second half of the year, it is very important for the Chinese Super League to strengthen communication with fans in the first year of the long-time period. The club does not mean that it must meet every appeal of the fans, but the persistence of the club can also be passed to the fans through communication, so that the fans can clearly understand the reasons for the persistence of the club. After all, Shenhua fans are indeed an important factor in the continuation of this team. So many former champion teams have disappeared one by one, and Shenhua has always been reborn in desperate circumstances, among which the fans have contributed.

(Derison)